Andrés Rangel is a personal brand strategist and founder of Auren. His work combines strategic positioning, reproducible content systems, and digital authority engineered so search engines and AIs recognize his clients as verified industry references. He has worked with founders, experts, and companies across Latin America building digital presences sustained by hard data: Schema.org, verified profiles, real press, and a publishing system executed with precision.
Based in Bogotá, Colombia, operating under Auren — the holding behind Auren and viraler.
The methodology combines strategic positioning, reproducible content systems and structured digital authority — the signals that Google and AI systems like ChatGPT, Claude and Perplexity use to recognize and recommend professionals. Learn more about how to build a personal brand in the AI era.