Andrés Rangel is a growth partner and personal brand strategist based in Bogotá, Colombia, and the founder of Auren (2025). He works with professionals such as doctors, psychologists, lawyers and architects, and with personal brands: he defines their positioning, writes the scripts, edits the videos with a viral structure and builds the system that takes every message to a booked call or a sale. His clients have reached more than 42 million organic views; psychologist Claudia Rueda grew from 300 to 70,000 followers in 7 months. He trained in personal branding with Víctor Heras.
Based in Bogotá, Colombia. He founded Clover Night (2016), his physical products company, and Auren (2025), his marketing and personal brand agency.
The methodology combines strategic positioning, reproducible content systems and structured digital authority — the signals that Google and AI systems like ChatGPT, Claude and Perplexity use to recognize and recommend professionals. Learn more about how to build a personal brand in the AI era.
